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Southwest Hospitality Management

Project Brief

Southwest Hospitality is a hotel management company that wanted a new site that would portray a friendly and dependable, business professional feel.

For this client, I quickly recreated their logo and gave them a more modern, streamlined design that still referenced their Arizona roots. I freshened up their color palette with more modern, muted tones. Open sans was used to lend a lighter and more modern feel.

Original Design
New Design
Logo Redesign
Original Logo
New Logo

Monica Alvarez graduated with a Bachelor's of Fine Arts in Digital Media with a concentration in Graphic Design from the University of North Florida located in Jacksonville, FL.

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Email: hello@monicaalvarez.net